The gym is supposed to help people get fit, but many feel too intimidated to use it.
Solving For “Gymtimidation” With Summit Performance
The People side of gym intimidation
the equipment, unfamiliarity side of gym intimidation”
lack of education about how to move your body, how to exercise
lack of education about what muscle training is supposed to feel/be like
lack of education about post session care, DOMS, etc
and “know how” side of gym intimidation”
perceived (lack of) self sufficiency
The Problem
The Triggers: Why Are People Intimidated?
According to the Ipsos and industry behavioral surveys, the anxiety isn't random; it stems from very specific friction points:
Fear of Judgment (Social Physique Anxiety):38% of people say their primary source of Gymtimidation is the fear that other people are watching or judging them.
The "Out of Shape" Loop:28% of Canadians report being intimidated because they feel "too overweight or out of shape" to step into a gym—meaning the very barrier preventing them from getting fit is the environment meant to help them.
Equipment & Knowledge Deficit:33% state they are intimidated because they "don’t know what they are doing."
The Retention Impact: How Intimidation Drives Churn
The Total Drop-Out Rate: According to the American Journal of Health Behavior and clinical repository data (PMC), 40% to 50% of new gym members drop out completely within the first 3 to 6 months.
LINK
How Summit solves each barrier
I’m not sure what else to add in this space but I’d like there to to be some brief writing. Waiting on your guidance for next step / What to put.
feedback:
equipment intimidation = trainer guides and educates you about HOW to use equipmwnt as part of the training process. yes to we bring equipment too
mistakes: if you’re at a beginner stage, that’s ook - it will take time to learn like anything you put effort into. We have an article about gym intimidation for beginners to help you walk through this coming soon!
